Creative direction · Brand films · GenAI
A writer’s instinct.
A filmmaker’s curiosity.
I’m Dasmeet Singh, a creative director bringing stories to life across advertising, live action and GenAI. New tools, the same instinct — find an idea worth making.
Explore the work
Different formats.
One creative instinct.
Selected work / 20 projects
A few good stories.
Brand launches, familiar faces and a few experiments. Here’s the work.
Showing 6 of 20 projects
01 SBI × MS Dhoni — Live Action + GenAI
A national SBI campaign pairing a live shoot with MS Dhoni against a fully AI-generated India. I owned the entire AI side, end to end.
02 Fevicol NFU - Digital Launch Campaign
A vertical, social-first launch for Fevicol Nail Free Ultra — the adhesive that replaces nails and screws. I owned the creative end to end, including the line: ghanton ka kaam, minton mein.
03 Zoupe Digital Launch Campaign
Zoupe is an AI-native ad platform — so the launch had to prove the promise, not just make it. I produced the GenAI launch creative, then built and ran the entire acquisition funnel behind it: Google, YouTube, LinkedIn and Meta. Daily signups went from single digits to 100+, and the campaign's still live.
04 Prince Pipe — Outdoor-to-Digital
Prince Pipe ran a big outdoor campaign on trains. My job was to carry it into the feed — a series of three AI films announcing that campaign digitally, one each for Prince Pipe corporate, Decilo pipes and Aquel bathware. I wrote and executed all three on a single two-week AI cycle, instead of three separate shoots.
05 Yebbow — Safari Collection
A playful social film for Yebbow's kidswear Safari range — kids in animal prints who get to play with the animals. I owned the GenAI side.
06 Angoothi — Brand Film
A cinematic brand film for Angoothi (The House of Rings) — rings shown not as accessories but as stories people carry on their hands. I owned the GenAI side.
A few familiar names
A little context
The tools change.
The story matters.
I spent 11 years at Lowe Lintas, going from intern to Senior Creative Director and making work for brands including FirstCry, Johnson’s Baby and OneTouch.
Today, I work with brands and production houses across live action, digital and GenAI. Recent work ranges from SBI’s campaign with MS Dhoni to fully AI-generated brand films — and the ideas, scripts and experiments in between.
Different ways of making. The same care for what we’re trying to say.
Creative direction
Ideas, scripts and campaigns. From the first conversation to the final film.
GenAI filmmaking
Storyboards, visual worlds and films — built with a hands-on AI workflow.
Digital & growth
Connecting the creative to the landing page, the campaign and the people it reaches.
Next story
A brand story, a film, a possibility. Let’s talk.
dazmeet@duck.com