Fevicol NFU - Digital Launch Campaign

Ghanton ka kaam, minton mein.

Fevicol Nail Free Ultra does the job of nails and screws without the drilling, dust or holes in the wall — ghanton ka kaam, minton mein. That line was the campaign, and it was mine. The films make the old hammer-and-drill way look like the slow, silly option.

I owned the creative end to end — the routes, the positioning, the line and every script — then worked with a director to shoot, edit and score it as a set of vertical, social-first films, and drove the launch, influencers and all. The client and their seniors loved it.