Project 03 / GenAI
Zoupe Digital Launch Campaign
Zoupe is an AI-native ad platform — so the launch had to prove the promise, not just make it. I produced the GenAI launch creative, then built and ran the entire acquisition funnel behind it: Google, YouTube, LinkedIn and Meta. Daily signups went from single digits to 100+, and the campaign's still live.
- <10 → 100+ signups/day
- GenAI + Growth
- Google · Meta · LinkedIn
Project gallery 3 items
The creative got the attention. The funnel got the signups.
Zoupe is an AI-native ad platform, so its launch had to prove the promise, not just make it. I produced the GenAI creative it launched with — the films and ads that carried the campaign.
Then I ran the part a launch actually lives on: the acquisition funnel, end to end. Paid media across Google, YouTube, LinkedIn and Meta, landing pages, and the optimisation in between — enough to take daily signups from under 10 to 100+, with the campaign still live.