Project 04 / GenAI
Prince Pipe — Outdoor-to-Digital
Prince Pipe ran a big outdoor campaign on trains. My job was to carry it into the feed — a series of three AI films announcing that campaign digitally, one each for Prince Pipe corporate, Decilo pipes and Aquel bathware. I wrote and executed all three on a single two-week AI cycle, instead of three separate shoots.
- 3 films · 2-week AI cycle
- Prince Pipe
- Script + GenAI
Project gallery 3 items
A train campaign, made without a single train.
Prince Pipe was launching a big outdoor campaign across trains, and needed it to carry into the feed. So it became three short AI films — one each for Prince Pipe corporate, Decilo pipes and Aquel bathware — announcing the campaign digitally.
I wrote and generated all three, concept to final cut (for the Aquel film I worked with an interior designer to build the bathroom it's set in). Shot for real, this would have meant railway permissions, drones and moving-train footage, three times over — instead it was one two-week AI cycle.