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Project 05 / GenAI

Yebbow — Safari Collection

A playful social film for Yebbow's kidswear Safari range — kids in animal prints who get to play with the animals. I owned the GenAI side.

  • Yebbow
  • GenAI Direction
  • AI Film

Wear the animal, play with the animal.

Yebbow's Safari range puts animal prints on kidswear, so the film took that literally: a child in an elephant print ends up on a seesaw with a baby elephant; a zebra print, on the swing next to a zebra. The print becomes the playground.

My part was the GenAI — generating the animals and dropping them into a real playground so the scale, shadows and eye-lines hold up, and holding one warm, playful tone across every print.