Project 05 / GenAI
Yebbow — Safari Collection
A playful social film for Yebbow's kidswear Safari range — kids in animal prints who get to play with the animals. I owned the GenAI side.
- Yebbow
- GenAI Direction
- AI Film
Project gallery 1 item
FilmYebbow Animal Print
Wear the animal, play with the animal.
Yebbow's Safari range puts animal prints on kidswear, so the film took that literally: a child in an elephant print ends up on a seesaw with a baby elephant; a zebra print, on the swing next to a zebra. The print becomes the playground.
My part was the GenAI — generating the animals and dropping them into a real playground so the scale, shadows and eye-lines hold up, and holding one warm, playful tone across every print.