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Project 06 / GenAI

Angoothi — Brand Film

A cinematic brand film for Angoothi (The House of Rings) — rings shown not as accessories but as stories people carry on their hands. I owned the GenAI side.

  • Angoothi
  • GenAI Direction
  • AI Film

For hands that wear stories.

Angoothi wanted a rings film that felt like nightlife and ambition, not bridal tradition. So it follows hands, not faces — a DJ working the night, a performer gripping a mic, a rider on the throttle, a protester holding a placard — with the ring on every one of them.

My part was the GenAI: a close-up, cinematic visual language, and the hard bit — keeping the rings believable, metal, glass and reflections holding true from shot to shot across very different light.