dazmeet.
Back to the work

Project 01 / GenAI · Celebrity

SBI × MS Dhoni — Live Action + GenAI

A national SBI campaign pairing a live shoot with MS Dhoni against a fully AI-generated India. I owned the entire AI side, end to end.

  • MS Dhoni
  • SBI Coolest Hai
  • Live Action + GenAI

Project gallery 4 items

1 / 4
FilmSBI Coolest Hai - Nursery

Only the Dhoni shots are real, pun intended.

SBI wanted films that felt like all of India — every region, profession and age group — without the cost and calendar of actually shooting across the country. So only MS Dhoni was filmed live; everything around him was generated.

I owned the entire AI side end to end — the visual approach, the shot generation, and the continuity that let it all cut seamlessly against the live Dhoni footage.