Project 16 / Live action
Chef's Basket
Two launch films for Chef’s Basket—one introducing their cooking kits and the other focused on dips. I worked on concept, scripting, and creative direction, combining high-end food cinematography with intimate couple moments to establish a premium visual language for the brand.
- Chef's Basket
- Launch Films ×2
- Concept + Scripts
Project gallery 4 items
Chef’s Basket’s first campaign consisted of two films—one built around their ready-to-cook meal kits and the other introducing their range of dips.
I was involved in concept development, scripting, and creative direction across both films. The work combined high-end food visuals—using robotic arms, high-speed slow motion, and precision setups—with a narrative layer of a couple cooking together, helping balance technical spectacle with everyday relatability.
These films helped define the brand’s early visual identity, positioning Chef’s Basket as a modern, premium food brand focused on both quality ingredients and the joy of cooking at home.