Project 14 / Live action · Celebrity
Pro-ease Sanitary Pads
A national brand launch campaign for Pro-ease sanitary pads, created to challenge period taboos and introduce a new voice in menstrual care. I led scripting and brand messaging, including the core baseline for the campaign.
- Priyanka Chopra
- Dir. Reema Kagti
- Pro-ease
Project gallery 3 items
A full-scale brand launch campaign for Pro-ease sanitary pads, featuring Priyanka Chopra, aimed at opening up conversations around menstrual health while introducing the product to a national audience.
I wrote the campaign script and developed the brand’s core baseline/tagline, shaping the narrative and tone of the launch. The work focused on balancing purpose-driven messaging with mass-market accessibility—positioning Pro-ease as both progressive and practical.
This ad film was directed by Reema Kagti.