OneTouch Glucometers — “Khud Ki Care” Campaign

A master film and three short films for OneTouch blood glucose monitors, starring Boman Irani and Simone Singh. The idea was to talk about diabetic monitoring without fear or stigma—using humour and everyday relationship dynamics to make the subject feel approachable.

The story follows a strict wife and a husband who playfully counters her constant concern with proof that his sugar levels are under control, shown directly on the glucometer. I wrote the core concept and scripts and was involved in creative direction through execution. While this was a collaborative project within a larger agency setup, the original idea and script were mine and were approved in the first presentation—something that rarely happens on large client accounts.

The campaign went on to win a Bronze Effie in the Healthcare category.