Project 18 / Live action
FirstCry — Kids Fashion Sale Campaigns
Two high-performing sale campaigns for FirstCry—Mom’s Gone Crazy Sale and Diwali Sale—focused on kids’ fashion. While the core ideas came from my senior, I worked on scripting and creative direction across both films, helping translate the concepts into engaging, family-led campaigns.
- FirstCry
- Sale Campaigns ×2
- Scripts + Creative Direction
Project gallery 2 items
A pair of sale films created for FirstCry’s Mom’s Gone Crazy Sale and Diwali Sale, both focused on driving seasonal demand for kids’ fashion.
While the original ideas were developed by my senior, I was responsible for scripting and creative direction across both campaigns. My role focused on shaping performance, tone, and execution—bringing the concepts to life through character moments, pacing, and visual storytelling.
Both campaigns performed strongly and contributed to healthy sales outcomes.